Introduction
Freelancing is not just about doing work yourself. The key to success lies in connecting talent with opportunities. This is where the SET Strategy comes in — a simple framework to help freelancers grow and create sustainable income.
What is the SET Strategy?
The SET Strategy focuses on three core elements:
- S – Skill / Talent
Identify who has talent. Everyone has some skill or ability, and your job is to recognize it. - E – Engage / Execute
Connect talent with work. If someone has work but no talent, pair them with someone who can do it. - T – Transaction / Tools
Either invest money or create a platform to link buyers and sellers. This makes freelancing scalable and efficient.
How the SET Strategy Works
- If you have talent, do the work or find opportunities for yourself.
- If someone has work but lacks the talent, connect them with a skilled person.
- You can either invest in projects or create a platform to manage connections between clients and freelancers.
This approach transforms freelancing from a one-person task into a systematic and sustainable business model.
Why Freelancers Should Use the SET Strategy
- It helps identify and utilize talent effectively
- Allows you to focus on managing opportunities rather than doing everything yourself
- Makes it easier to scale freelancing work and earn consistently
- Builds a network of talent and clients for long-term success
Conclusion
The SET Strategy simplifies freelancing. By focusing on Skill, Engagement, and Transaction, you can turn freelancing into a sustainable business model, connect the right people, and maximize earning potential.
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